As you browse the internet for wedding planning ideas, you may come across the term “wedding brand” or “branding your wedding”. And while in some cases this may be referring to a literal cattle brand with your initials – that’s not what we’re talking about.
A wedding brand is similar to a business brand; creating something that would be recognizable as yours even out of context. More than just an aesthetic, these are often built around consistent motifs, whether that’s a crest, font, colors, or specific style of illustration. In the luxury wedding world, we’re starting to see these pop up more as people focus on custom designs.
So whether you’re an engaged couple looking for ideas or a planner looking to expand into the luxury market, keep reading for everything you need to know on branding your wedding!
The Key to Wedding Branding is Consistency
A clear wedding brand should start well before the wedding day, and be continually reinforced. Simply putting a custom crest in one spot isn’t branding! Remember, the goal is to have someone see a design and know immediately that it’s connected to your wedding. While the visuals don’t need to be repetitive (we love seeing different versions of a single motif) they should be sprinkled throughout your wedding, starting with the stationery you send out before the wedding day. So, where exactly can you incorporate these branding elements? We’ve rounded up a list of some of our favorite ways below.
Ways to Incorporate Your Wedding Branding
Custom Stationery
Possibly the most important and easy way to incorporate your wedding branding is through custom stationery. Stationery is one of the few tangible items guests receive from your wedding, and it’s also the first preview that they will have of your wedding aesthetic, so it’s important that we introduce them to the brand at this step. You can incorporate illustrations, crests, fonts, and colors that are part of your branding before they even walk in the door.
Welcome Boxes
Another great way to incorporate your wedding brand is through guest welcome boxes if you have guests coming in from out of town. These small boxes can be filled with anything you’d like – snacks, beverages, travel guides – and can be easily branded via the box itself or any stationery you may include inside. We’ve even seen guests order custom water bottle wraps with their branding on them!
Signature Scent
A new element we’re starting to see in wedding branding is a signature scent. Whether you and your partner have a preexisting scent that you love, or you opt to create one together, there are so many places that you can incorporate your scene throughout your wedding! From adding a spritz to your invitations to lighting a scented candle at your head table and offering scented lotion in the restrooms – this is a great way to incorporate another sense into your brand experience.
Signs & Decor
Wedding day decor is crucial to solidifying the wedding brand, but it’s also where things can start to feel too repetitive or overwhelming, so it’s important to be selective about your branding elements. For example, your bar menu can contain illustrations in the same style as your wedding invitations. A custom illustrated menu or signature drink sign can pull your food and drink aesthetic together. The fonts on your table numbers should match those on the seating chart and ceremony program. If you opt for a custom crest, order a custom vinyl for the front of your bar or dance floor! Working with a wedding designer will help make sure that all of these elements feel balanced and provide the aesthetic you’re looking for.
Wedding Favors
The last way you can incorporate your brand into your wedding day is through wedding favors. We love seeing custom koozies or something edible with a custom design that matches your wedding. Or, if you’re looking for something to really stand out, you can hire a live guest illustrator! Whether the illustrations themselves fit your brand (the same style as your invitations and bar menu) or you add branding elements around the border or on the back of the card, these are favors that your guests won’t soon forget. Plus, they are incredible keepsakes that make the best wedding favors!
Brand Your Wedding with SamiaLynn Illustration & Design
At SamiaLynn Illustration we love working with our couples multiple times throughout their wedding planning process, from Save the Dates to Live Illustrations and everything in between. If you’re planning your wedding and want custom illustrations with consistent style throughout your experience, we’d love to work with you! You can head to our contact page to reach out.
